Public reference

Referral Boss AI Reference

Realtor Money Alerts is a free weekly publication of practical real estate marketing, lead-generation, and AI plays for real estate agents. This page summarizes the public facts, alert topics, and verification standards used across the site.

Who writes it

Keith Goeringer is a mortgage loan officer and founder of referral boss with 24 years in mortgage lending. He publishes Realtor Money Alerts for agents who want practical plays they can use in their business.

How to verify a claim

Alerts that cover policy, finance, credit, advertising rules, or other changing facts include a visible Sources section. Confirm current rules with the named agency, platform, or official portal.

Latest Realtor Money Alerts

Alert #35AI & Content

How Realtors Edit Their Own Videos With ChatGPT

A step-by-step workflow for Realtors who want to use ChatGPT, Codex, and ChatCut to edit an original video without changing the advice.

Alert #34Financing & Loan Strategy

Your Seller Wants to Buy Before Selling. What Are You Going to Tell Them?

When a seller wants to buy before selling, the obstacle may be timing, equity access, cash reserves, and their comfort carrying two homes.

Alert #33AI & Automation

Stop Asking If AI Can Do It. Ask Who Should.

A practical way for Realtors to decide whether a task belongs with them, a transaction coordinator, a virtual assistant, an AI agent, or a normal AI thread.

Alert #32AI & Automation

My AI Agent Burned Through $329 in Four Days

A $329 AI-agent experiment gives Realtors a practical way to compare AI agents, virtual assistants, employees, automation, freelancers, and their own time by cost per approved result.

Alert #31CRM & Follow-Up

The Fall Real Estate Playbook: How to Work Your Database, Keep Leads Moving, and Build Q1 Before January

The fall slowdown often begins when outbound follow-up slows down. Use two 90-day windows, clear CRM stages, and the next scheduled conversation to keep leads moving into Q1.

Alert #30Content & Marketing

You're Forgetting The Best Stories Of Your Career

The best proof of your experience is buried in old transactions. Document the problem, turning point, and lesson before the details disappear.

Alert #29AI & Automation

Your ChatGPT History Is A Graveyard Of Million-Dollar Ideas

The advantage is not another saved prompt. It is a library of your real processes, rules, and local knowledge that AI can use again and again.

Alert #28Buyer Readiness

Realtors: Warn Your Clients About Student Loans Before a Late Payment Hits Their Credit

A missed student loan payment can become a mortgage problem before a buyer ever starts shopping. Here is the simple warning Realtors can send this week.

Alert #27Lead Generation

Become the Hyper-Local Agent in Your Neighborhood in 90 Days

Most agents chase leads from everywhere and own nothing. Here is the 90-day system to become the name every homeowner on one street thinks of first when they are ready to sell.

Alert #26AI & Automation

How Realtors Should Use Camera Movement to Make Better AI Videos

Most AI videos look generated because the camera moves without a purpose. Here is how to give every shot a job and make your listing videos, market updates, and social clips feel intentional.

Browse all alerts

Machine-readable references

These compact files provide the same public identity and alert index in formats that are easy for crawlers, readers, and tools to parse.