Most Realtors treat their content like a treadmill at Planet Fitness — set it up once, use it twice, then let it collect dust.
The problem isn't motivation. It's the system.
Here's the content multiplication system I use to turn one piece of content into 15+.
Start With One Core Asset
Every month, create one "anchor" piece of content. For Nashville agents, this is typically a market update:
- Median home price
- Days on market
- List-to-sale ratio
- Inventory levels
- Year-over-year comparison
This takes about 30 minutes to research and write. It becomes the source of everything else.
The 15-Piece Multiplication System
From one market update, here's what you can create:
Written Content (5 pieces) 1. Full blog post (1,000-1,500 words) 2. Email newsletter version (500 words) 3. LinkedIn article 4. Facebook post with key stats 5. Instagram caption with one key stat
Video Content (4 pieces) 6. 60-second Instagram Reel (key takeaway) 7. 3-minute YouTube video (full breakdown) 8. TikTok (one surprising stat + your take) 9. LinkedIn video (professional angle)
Visual Content (3 pieces) 10. Instagram carousel (5 slides, one stat each) 11. Infographic for Pinterest/Facebook 12. Story series (3-5 stories)
Conversation Starters (3 pieces) 13. Personal text to 10 past clients ("Saw this stat and thought of you...") 14. Email to referral partners with local angle 15. Talking points for your next open house
The Nashville Angle
Generic market updates get ignored. Nashville-specific content gets shared.
Instead of "Home prices are up 3%," try:
*"The 12 South neighborhood saw median prices hit $850K last month — up 8% from this time last year. If you bought there in 2022, you're sitting on significant equity."*
Specific neighborhoods. Specific numbers. Specific implications.
The Time Investment
- 30 minutes: Research and write the anchor piece
- 90 minutes: Create all derivative content
- 60 minutes: Schedule and distribute
That's it. One focused afternoon per month keeps your content pipeline full for 30 days.
— Keith
